cover of September 1970 Playboy


Personality profile by Michael G. Horowitz
(description of an April 1969 campus visit)

published in Playboy, September 1970

archived on the
News Page of the Official Herbert Marcuse website at
March 2002, updated with scans Feb. 2005

Author Michael G. Horowitz, who had taken Herbert's modern political theory course at Brandeis in 1965 [see below], submitted this text for inclusion on the website in March 2002. At that time a visiting scholar in sociology at UC Berkeley, he wrote:

"The following profile of Prof. Herbert Marcuse is based on his visit to the State University of New York at Old Westbury in April 1969. The profile was published by Playboy in September 1970 and anthologized in Playboy Press�s The Youth Culture in 1971. It has been revised for this website to accommodate recent biographic research and current convention.

"Although this piece remains, in my view, an intimate, poignant portrait, three of its features may be off-putting to Marcuse scholars and require explanation.

"Publishing profiles of Marxist theorists in the men's magazines was tricky business in the '60s. Esquire was hostile. Playboy and Penthouse were more receptive but not to journalists who were perceived as "ideologues." I was viable to Playboy as an independent analyst because I differed sharply with Herbert on three salient points: 1) pedagogy; 2) repressive tolerance; 3) One-Dimensional Man.

1) I found his classroom style at Brandeis formal [described below]--but in his defense he seems to have developed a more interactive style at UCSD;
2) I was loathe to limit free speech;
3) I considered Eros & Civ a pioneering work of genius (I recently [written 2002] conducted E&C seminars two years in a row at a South Pacific University)--but thought One-Dimensional Man facile and gloomy. (Political developments over the years have obliged me to concede that many of ODM's predictions have proved prophetic. I admit this sadly, and, were he alive, I think Herbert would be sad about it too.)

"Hopefully, these doctrinal disputes don't invalidate the value of what was, after all, a personality snapshot."

Horowitz' description of Herbert's April 1969 interaction with students at SUNY Old Westbury is expecially noteworthy [jump to it below]. See also the excellent short biography, with details about Herbert's departure from Brandeis. Be sure not to miss Horowitz' pithy summary of Herbert's pro-reason, anti-violence stance, nor his one-liner on "repressive desublimation" (part of his characterization of One Dimensional Man).

p. 174 of 1970 Playboy P. 175  of 1970 Playboy


by Michael G. Horowitz
[published in Playboy, September 1970, 174ff, 228, 231f]

Not since the days of F. Scott Fitzgerald had young intellectuals flocked so fervently to the estate of F. Ambrose Clark. The gatekeeper can tell you about the time the Prince of Wales supped with Ernest Hemingway, H. L. Mencken and the indefatigable Tallulah Bankhead. But by the Thirties, Long Island was too near the Wall Street corpse to be fashionable and, if you didn�t jump off Hart Crane�s Brooklyn Bridge, you went out to Hollywood to peel grapes with Mae West.

But now the Clark estate was once again the center of the action. Three years ago, a liberal lawyer from the Kennedy clan, Harris Wofford, had come to claim the place for the State University of New York. And with the Old Westbury campus in smooth operation and barrister Wofford comfortably installed in the Main House, it was only natural to invite the nation�s hottest political philosopher to commiserate with the local literati. A week before, Wofford had put writer Jay Neugeboren up for display and attracted only a handful. But Herbert Marcuse spelled Theory and the New Left -- and that was bait that no young man worth his ascot could afford to pass up on a balmy April evening.

They came in droves. In a wire-wheeled Triumph came The Most Wanted High School Radical this side of Levittown in a silk, solid-color shirt carefully opened three buttons down, the better to seduce PTA housewives and keep latent principals unusually gentle. Beside him, his microdressed Sweet Sixteen rapping sensuously about Marcuse�s possible program. "I hope he talks about Eros and Civilization," she sighed, while fondling her beau�s curls. "It�s so Reichian!"

"Don�t be ridiculous!" Most Wanted retorted, pulling himself away. "It�ll all center around One-Dimensional Man. Capitalism is collapsing and all you can think about is your damned orgasm!" Ach, women! Useless in a revolutionary situation! Why�d he bring her along, anyhow?

Just behind him came a dented Volkswagen bearing the big boys from the city -- the SDS politician, the Rat reporter, the Newsreel photographer. The SDS politico, complete with angular granny glasses and stern mustache, looked out the window phlegmatically, while his friend from the underground press fumbled with a tape recorder.

p. 176 of 1970 Playboy"Why the hell did you have to bring a tape recorder, schmuck? The main thing to see is if Marcuse is radiating revolutionary vibrations."

"Screw you!" came the reply. "You think I�m blowing a Marcuse story? I just might sell this tape uptown, you know."

"Cool it!" whispered the vaguely stoned, definitely paranoid Newsreel photographer. "The gatekeeper wants to check us out!" With that, he cautiously concealed his beat-up movie camera under his faded paisley shirt and waited for the interrogation be didn�t know was purely routine.

Inside the president�s new home, the ballroom filled with students, faculty, and visitors. Frank Miata, campus Marxist, took a seat close up to the speaker�s armchair. Standing defiantly in the back was bearded Michael Sheridan, a former East Village Digger, who had been wooed to campus by a scholarship and a leaflet. Sitting quietly in one corner was Jonathan Kottler, son of a maverick Brooklyn politician, whose affiliation at Old Westbury had so far spelled only alienation.

The faculty arrangement was no less revealing. Catholic theologian Michael Novak, whose arguments for the New Left were giving the Vatican a coronary, sat penitently on the floor, so as to be at Marcuse�s feet. "Of course Marcuse is a theologian," Novak tells you softly, fingering his beads, "even if he doesn�t admit it." Reverently on foot in the corner was Richard Jones, whose Freudian notions on education have put him in Dutch with Organized Psychology. "Eros and Civilization," Jones intones earnestly, "is a book that has changed my life." Only Peter Orleans, the visiting sociologist from UCLA, took his ease in one of the armchairs. "Some of what Marcuse says is right," young Orleans remarks casually, "and some of it is dead wrong."

Wrong Marcuse may often be, but never dead wrong -- his revolutionary broadsides have always been too delightfully apocalyptic to be anything but explosively alive. It is Marcuse�s very vivacity that renders his outlandish dialectic so palatable. In brief, the philosopher sees history as an endless confrontation between reason and imposed ignorance. To hear Marcuse tell it, reasonable men would automatically agree on everything from equal distribution of wealth to bisexual orgies, if it weren�t for the professor�s version of the blue meanies -- fat-cat power elitists who�ve been hoarding everything for themselves since the Stone Age. The ruling class, Marcuse insists, will resort to anything to preserve its privileged position, from the artificial creation of pointless wars and weapons to the maintenance of a sterile morality to a massive bread-and-circuses campaign designed to numb you into bliss with new cars, football, and moon landings. It all adds up to a grim view of the future, with the blue meanies manipulating aggression and domination with cybernetic efficiency, while the rest of us smoke more and enjoy it less. The hope is for the victory of reason through a student-worker revolution that will be, in the words of Marcuse�s students, "just as violent as the violence it combats."

Meanwhile, back in the dining room, Herbert Marcuse and President Wofford were finishing their dinner. It never for a moment occurred to Wofford that his Kennedy ideology or his recent authoritarian directives to his student body -- on student power and drug use -- were in direct conflict with Marcuse�s rhetoric. The important thing was that Marcuse was a big name and that meant prestige for the fledgling Old Westbury addition to the State University of New York: Nelson Rockefeller�s `Pyramids to Learning.�

"I think your fans are just about ready for you," Mrs. Wofford informed Marcuse.

"Ja, tell them I�m coming in a minute." Fans! What the hell was he, anyway -- a visiting scholar or a touring rock star? Yet fans they were, as crass in their adoration as the crowd cheering Johnny Winter that night at the Fillmore East.

It will always be a fact of supreme irony that popularity should have come to Herbert Marcuse as he turned 70. Born in 1898 to a prosperous Jewish family in Berlin, he received a doctorate in literature (magna cum laude) from the University of Freiburg in 1922. He pursued a bookselling career in Berlin at the height of the Weimar Republic, a culture of brilliant professors and a retro lower middle class. Germany was alive with the genius of Brecht, Heidegger, Heisenberg, and the nearby Freud, and young Marcuse simply took accurate notes. In 1933 he joined the Institute for Social Research in Frankfurt in its effort to devise a social psychology critical of capitalist culture. But by then the Retros were in power and the following year Marcuse -- a Jewish radical, after all -- took his wife, Sophie, and his son, Peter, to New York. For seven years, he served as research assistant at the transplanted ISR at Columbia University. In the Thirties, he was something of an American patriot, finding much to admire in the New Deal. When the War came, the scholar willingly served the Office of War Information and the Office of Secret Services as a senior analyst of German culture. He later headed the State Department�s Central European Bureau, a fact that both he and the State Department would now like to forget. In 1951, the Cold War policies of the U.S. obliged Marcuse to return to academia. As an associate of Russian institutes at Columbia and Harvard, he entered the American classroom, lecturing to Ivy League blue-bloods on the corruption of Soviet Marxism. Sophie Marcuse was dead, but the book Marcuse wrote in her memory may be among the 20th Century�s greatest visions. Eros and Civilization, published in 1955, reveals the theoretical groundwork for Marcuse�s critique of modern society. It proposes the merger of Freudian and Marxist philosophy -- erotic as well as economic liberation. But the author underscores the idyllic nature of the proposal, claiming that, in reality, the trend in "advanced" society is toward exploitation and repression.

Following its publication, Abram Sachar -- president of Brandeis University, in Waltham, Mass. -- in a rare display of courage decided to flout national opinion and hire an avowed Marxist as professor of politics and philosophy. Accompanied by his second wife, Inge Werner, Marcuse settled in suburban Boston to write his definitive critique of American culture, One-Dimensional Man. On campus, meanwhile, the professor flowered, giving lectures -- stridently critical of American civilization -- to packed student audiences. During his tenure at Brandeis, he reached many of today�s most influential young, the most notable being Angela Davis and Abbie Hoffman.

But President Sachar�s liberalism proved less than immutable. With the emergence of Communist Cuba, the Waltham campus became more polarized than ever. Faculty support for Castro, though confined to a minority, threatened for the first time to stamp a Marxist label on Brandeis. At that point, the mostly Jewish, mostly moderate-to-liberal philanthropists who had funded the university since 1948, threatened to sever the purse strings if Brandeis turned firebrand. Sachar got the point. His first head-on challenge came during the Cuban missile crisis, when the acclaimed anthropologist Kathleen Aberle closed an address to students with the words, "Viva Fidel! Kennedy to hell!" Sachar reprimanded her for "reckless" and "irresponsible" remarks, Aberle resigned, and Marcuse was in the forefront of a campus move to reproach the president for stifling academic freedom. (For its part, the American Association of University Professors declined to censure the university.) It was the aging Marcuse�s most significant political act in America and it cost him the tenured position he had waited years to attain. With Marcuse, it might be added, went the intellectual frontline of the faculty, and the university has never quite recovered from the exodus.

During his final year at Brandeis, as his contract was being terminated, Marcuse became a vociferous critic of American policy in Vietnam. After the U.S. began its intensive bombing of North Vietnam in February 1965, he delivered his most scathing polemic: "When I came to this country in the Thirties," he exclaimed in an unusual show of emotion, "there was a spirit of hope in the air. Now I detect a militarism and a repression that calls to mind the terror of Nazi Germany." Needless to say, that sealed his departure, but he wasn�t allowed to leave without a standing student ovation, a yearbook dedication, and a gala student reception. [back to top]

p. 228 of 1970 Playboy"Why don�t you ever talk to your students?" Sada asked at the reception. Sada was Marcuse�s short, fat, lovable old secretary, for whom Brandeis alumni swear the Beatles� Sexy Sadie was written.

"But I do talk to them!" Marcuse insisted.

"Okay, let�s talk!" I interjected. At the time, I was a Brandeis sophomore. "What do you think about student power?"

"On Vietnam, on dormitory rules, I am with you. But in the classroom, I believe in only one power -- faculty power. When we were students in Berlin, we never dictated to our professors, we listened to them."

It was then I realized that Marcuse is German first, Jewish second and contemporary American hardly at all. His basic approach to education has always been disturbingly authoritarian and I have since learned to turn to Rousseau on questions of pedagogy. Since his alignment with the New Left, however, Marcuse has conveniently decided that not all professors are to be totally respected. Now it is possible to harass faculty members whose approach crimps "socialist rationality."

There was also the time I overslept for Marcuse�s ten-o�clock class. Although I arrived at Moskowitz Hall forty minutes late, I decided ten minutes of Marcuse was better than nothing. Unfortunately, the door slammed as I entered.

"Do you realize you are forty minutes late?" thundered Marcuse.

"Yes," I replied.

"I assume that means 'I�m sorry!'" he retorted.

I was never really able to understand Marcuse�s burst of anger until a German student told me I had committed the fundamental Teutonic transgression of tardiness. Is this, I asked myself, any way to run a liberation?

In May 1965, Marcuse accepted a long-standing offer from the University of California at San Diego. Purchasing a house on La Jolla�s fashionable Cliffridge Avenue, he set out with Inge, his beat-up Peugeot and his cigars to clip the reviews of One-Dimensional Man in the California sunshine. As usual, the reviews were mixed, but in this case the reviewers were not Marcuse�s most significant readers. For before the year was out, One-Dimensional Man had become the bible of the burgeoning New Left -- from Prague to Sausalito.

One-Dimensional Man is actually nothing more than a rehash of Marcuse rhetoric for the laity. The book characterizes American society as an industrial experiment in which "the logic of domination" has triumphed. American ruling capital is held responsible not only for robbing the coffers but for conditioning the voters to accept their impotence. Marcuse fears most the passive acceptance of limited affluence, which threatens to negate the lust for liberation that the author views as the ultimate life-affirming force. Had Marcuse continued to employ the stilted English he learned in German grammar school, One-Dimensional Man would have received a one-dimensional printing. But by using such prosaic American slogans as "They found their soul in a split-level home" to describe what was previously called "repressive desublimation," Marcuse, like McLuhan, made himself a salable piece of merchandise at the campus bookstore. [back to top]

At first, Marcuse dismissed his new importance and concentrated on teaching 19th Century German philosophy. "If there�s one thing the New Left doesn�t need," came the word from La Jolla, "it�s a new father image." But as the media -- Time, The New York Times -- began hailing him as the theoretician of the New Left, it became impossible to escape his new identity. The clincher came in 1968, when the student-worker insurrection in France canonized him as a 20th Century Karl Marx.

Herbert lecturing in the midst of students at the Berlin Free University in 1968Portrait of Herbert Marcuse in 1970So here at Old Westbury was Marcuse at 70 -- energetic, alert and calmly amused at his sudden success. Tall and reasonably trim, he wore nothing more radical than a white shirt with French cuffs, a dark foulard tie, a black vest and a gray suit jacket. His long white hair left fully apparent his enormous ears and broad nose. With reading glasses tucked neatly into his breast pocket, his only visual eccentricity was his unceremonious munching of an apple. Picking up his coffee cup, he walked out to face yet another student interview.

"I assume I am to sit in this armchair?" Marcuse innocently asked his audience. There were nods of bashful assent. "I don�t know if I dare!" he added, grinning.

"Well, what is on your minds?" An anxious hush fell over the group. Who would dare ask the Marxist mahatma the first question?

"What do you think about black studies?" someone shouted from the back. Student interviews are almost always more revealing than journalistic tête-à-têtes. The questions come intense and insolent, stripping off outer layers of a personage with all the fury of a brush massage. Max Lerner used to say that after a bout with students, a man emerges either a saint or a hypocrite.

p. 231 of 1970 Playboy"I don�t believe in black studies or white studies," Marcuse replied. "There is a certain amount of material that every intelligent person should learn."

"What do you mean by �material�?" a skeptic inquired.

"I am talking about the basics of history, economics, psychology, philosophy, and so on."

"Are these really relevant to the black student in a revolutionary situation?"

"I certainly can understand how irrelevant university life may seem to black students coming from the ghetto. I suggest that several months be spent preparing these students, at government expense, for their active and full participation in the university."

"But why bother �preparing� them?" retorted SDS. "For what? The white man�s economic courses? If he�s seen rats, junkies and the General Motors Building, he knows all he has to know!"

There were shouts of support and Marcuse realized he was up against his most puzzling opponents -- the young, anti-intellectual revolutionaries. As usual, the professor relied on his most winning tactic -- patient, charming, rational persuasion.

"I detect here," he began diplomatically, "what I have found on many campuses I have visited: a growing anti-intellectual attitude among the students. There is no contradiction between intelligence and revolution. Why are you afraid of being intelligent?"

Poor Marcuse. Even in his popularity, he is out of step with the youth he seeks to guide. The campus left wants to burn libraries and he continues to defend reading, �riting and �rithmetic -- albeit Marxist reading, �riting and �rithmetic. The kids thrill to phrases like "undermine the foundations of the system" and "the liberation of instinctual needs," while the professor would have them temper such excitement with the reading of Das Kapital in the original German. The children want to fuck without guilt, while he wants them to study without shame. [back to top]

"Let me tell you what SDS at La Jolla is doing," Marcuse instructed. "There was an economics professor on our campus who refused to accept the importance of Marxist theory in his lectures. He discussed only empirical data and so-called value-free methodology. The students went to the library and at every lecture of this professor, they distributed a mimeographed sheet explaining the significance of this data from a Marxist viewpoint. After weeks of this, the dean called in the students and said that if they would provide the name of a qualified Marxist economist, the university would hire such a person. You see, it can be done with intelligence."

It took Michael Sheridan, Old Westbury�s restless student Digger, to make apparent the chasm between Marcuse and the anarchic left. "Have there not been revolutions in history," wondered Sheridan, "that have not been framed by intellectuals -- that weren�t even intellectual in context?"

"What do you have in mind?" charged Marcuse defensively. "The French Revolution was inspired by Voltaire, Diderot, Rousseau. The Russian Revolution by Marx, Lenin, Trotsky."

Sheridan was silent. He didn�t have in mind Rousseau and Trotsky. He was thinking of Buddha, Lao-tzu, Mohammed, and Christ. Oddly enough, Marcuse, whose Eros and Civilization is a hippie favorite, has always refused to play spiritualist along with Alan Watts and Timothy Leary. Not that he isn�t thoroughly conversant with the mystic tradition. (His favorite authors are Poe and Baudelaire.) It�s just that when forced to choose between transcendence and reality, he always opts for reality. For Marcuse, revolution is a sober business and no amount of guru hocus-pocus is seen as a substitute for concrete political action. "Spontaneity is not enough," he warned L�Express the previous summer. "It is necessary to have organization � I cannot imagine how one can combat a society that is mobilized and organized in its totality against any revolutionary movement, against any effective opposition -- I do not see how one can combat such a society, such a concentrated force -- military force, police force, etc. -- without any organization. It won�t work."

"Are there any other questions?" Marcuse demanded. The room was quiet. The scholar rose from his chair, as if to invite the inevitable denouement of coffee and doughnuts.

"Just a personal note, Herbert," called out Richard Jones from the corner. Marcuse retook his seat, while Jones rambled almost in soliloquy.

"I�ve recently reread Eros and Civilization � it�s a work of genius. You manage to interpret Freud in a way nobody else had � You must have felt very lonely --"

"Lonely?" cried Marcuse hotly. Jones had obviously meant "intellectually alone," but Marcuse smelled psychotherapy and reacted personally. "Let me make one thing clear. I have never felt personally �lonely� or �alienated� or anything like that. I�m very happy, thank you."

Is he really? Could this German Jewish exile, with his Marxist and Freudian vision, really be personally happy in modern America? One-Dimensional Man is so acidulous a work that one wonders whether Marcuse�s cerebral venom never poisons the soul.

I went up to see Marcuse after the show. "Hi ... Michael Horowitz � a former student of yours."

"Ah, yes, I thought you looked familiar. When were you at Brandeis?"

"In 1965 ... your last year � I was in your 196b class."

"What was 196b?" How could Herbert Marcuse forget Politics 196b? 196b was the most advanced course in modern political theory ever offered and if you didn�t commit Kant to memory, there was no point in taking the exam. Marcuse used to harangue about Hegel�s concept of reason in history, and the liberals and the Marxists used to shout at each other until the janitor complained.

"You don�t remember 196b?" I asked innocently. Then reverently, with head bowed: "It was your advanced course in modern political theory."

"Ah, yes," sighed Marcuse, and it was the kind of sigh my Yiddish grandmother gives when she reminisces about Eugene Debs. There was everything in that sigh -- remembrance of friends past, nostalgia for the lost role of anonymous scholar, and a vague fear of the future.

p. 232 of 1970 Playboy"Brandeis is deteriorating, isn�t it?" he queried, almost hopefully.

"Yeah, it isn�t the same," I reassured him. "Manuel�s gone, Seeley�s gone, even Coser left."

"Ja, I was speaking with Heinz Lubasz last week." I almost asked "Nu?" but realized we were talking German Jewish Brahman, not peasant Yiddish. "Oh, really?" I ad-libbed. "Does he want to leave, too?"

"Ja, but it�s hard. He hasn�t published much and �"

So it comes to this? An interview with the father of the New Left turns out to be shoptalk about Brandeis academia. [back to top]

But it figures. For Marcuse is still basically a vagabond professor, spending most of his life paying mortgages, getting the car fixed, filling out Blue Cross forms, inviting friends over for coffee, and telling his wife she shouldn�t worry. The only difference between him and us is that, after he comes home from work, instead of watching Laugh-In, he goes into the den and types out a chapter of a book.

Yet he gives us more. Despite his age, Marcuse travels from campus to campus, from TV studio to magazine lounge, from lecture hall to peace rally. The doctors say no but Marcuse says yes and the endless Marxist vaudeville act goes from city to city, from country to country, because a despairing youth intelligentsia needs constant resuscitation.

"What are your plans? Are you staying at La Jolla?"


"Oh, no? Where are you going?"

"Who knows?" Marcuse replied, throwing up his hands. "Who can plan anything anymore?"

That was the finale. "Who can plan anything anymore?" I�m just a wayfaring German professor whose hard life has turned to gold and I know as little about what�s coming off as you do. Maybe I�ll become a professor in Berlin, maybe I�ll join the Apple Corps, maybe I�m Paul Goebbels in disguise. "Who can plan anything anymore?" The final confession of ignorance. O Reason, why hath thou forsaken me? And with his bewilderment fully confessed, Marcuse could drift into the solitary garden of President Harris Wofford. For there, facing the clear Long Island sky, a philosopher knows only that he knows nothing, that he can say only what the first of his ilk whispered to his students in Athens over 2300 years ago:

But now the time has come and we must go away -- I to die and you to live.
Which is better is known to the gods alone.

Text prepared for web publication on March 10, 2002 by Harold Marcuse, with permission of the author
scans added 2/13/05, links update 3/29/05
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